贵定县刺梨产业电商发展问题与解决路径研究

Study on the Problems and Solutions of E-Commerce Development in the Rosa roxburghii Tratt. Industry of Guiding County

摘要: 在乡村振兴与数字经济战略下，电商化转型是县域农业现代化的关键。贵定县作为刺梨核心产区，其刺梨产业电商发展已具备一定产业基础与政策支撑，但仍面临共性与地方特有双重问题。本研究以贵定县刺梨产业电商为对象，通过问卷调查、网络数据爬取与政策文本分析等方法，系统识别产业发展中的核心问题。从品牌差异化、人才培育、标准化管控、供应链升级、政策防控、文旅融合六大维度构建解决路径，为县域农产品电商提供理论与实践参考，助力产业升级与乡村振兴目标实现。

Abstract: Against the background of the coordinated advancement of rural revitalization and digital economy, the e-commerce transformation of county-level characteristic agricultural products is a key path for agricultural modernization. As a core producing area of Rosa roxburghii Tratt., Guiding County has established a certain industrial foundation and policy support for the e-commerce development of its Rosa roxburghii Tratt. industry, but it still faces both common and local-specific problems. Taking the e-commerce of Rosa roxburghii Tratt. industry in Guiding County as the research object, this study systematically identifies the core bottlenecks in industrial development through methods such as questionnaire survey, online data crawling and policy text analysis. It constructs a collaborative solution from six dimensions: brand differentiation, talent cultivation, standardized management and control, supply chain upgrading, policy prevention and control, and cultural-tourism integration, providing theoretical reference and practical paradigm for the high-quality development of county-level characteristic agricultural product e-commerce, and helping to realize the goals of industrial upgrading and rural revitalization.