老龄化背景下农村电商的发展路径研究——基于SWOT分析

Research on the Development Path of Rural E-Commerce under the Background of Aging—Based on SWOT Analysis

摘要: 农村人口老龄化的高低对于电商在农村的发展有着重要的影响，本研究旨在通过运用SWOT分析方法，全面、系统地剖析老龄化背景下农村电商发展所具备的内部优势与劣势，以及面临的外部机会和威胁，进而探索出具有针对性和可操作性的农村电商发展路径，为促进农村电商在老龄化社会环境下的可持续、高质量发展提供有力的理论支撑和实践指导。

Abstract: The level of aging in the rural population has an important impact on the development of e-commerce in rural areas. The research aims to comprehensively and systematically analyze the internal advantages and disadvantages, as well as the external opportunities and threats of rural e-commerce development under the of aging, by applying the SWOT analysis method. It is then possible to explore targeted and operable development paths for rural e-commerce, providing strong theoretical support and practical for promoting the sustainable and high-quality development of rural e-commerce under the social environment of aging.