内蒙古地区农牧产品品牌名称的语言研究

A Linguistic Study on Brand Names of Agricultural and Livestock Products in Inner Mongolia

摘要: 一个朗朗上口、富有文化内涵的品牌名称于企业营销而言至关重要。本文以251个内蒙古地区农牧产品品牌名称为研究对象，从语音、词汇、命名方式三个方面对其进行分析，接着梳理了其所蕴含的文化及民俗风情，能为企业主体创造有特色、有内涵、有竞争力的品牌名称提供借鉴。

Abstract: A catchy and culturally rich brand name is crucial for corporate marketing. This paper takes 251 brand names of agricultural and livestock products from the Inner Mongolia region as its research object and analyzes them from three aspects: phonetics, vocabulary, and naming methods. The aim is to provide references for enterprises to create distinctive, meaningful, and competitive brand names.