马克思主义视域下电商平台创业者的异化问题研究

Research on the Alienation Problem of E-Commerce Platform Entrepreneurs from the Perspective of Marxism

摘要: 随着电商经济的蓬勃发展，大量用户以创业之名行数字劳役之实。基于马克思主义劳动价值论与异化理论，研究发现电商创业者在平台资本与算法逻辑下面临资本驱动、技术控制与自我动员的多维异化困境。对此需构建技术规制、制度保障与主体赋能相结合的多元协同治理路径。

Abstract: With the vigorous development of the e-commerce economy, a large number of users are actually doing digital labor under the guise of entrepreneurship. Based on the Marxist labor theory of value and alienation theory, research has found that e-commerce entrepreneurs are confronted with a multi-dimensional alienation predicament of capital-driven, technology-controlled and self-mobilization under the logic of platform capital and algorithms. To this end, it is necessary to establish a multi-party collaborative governance path that combines technological regulation, institutional guarantee and subject empowerment.