文化资本理论视域下非遗短视频的价值、困囿与优化

The Value, Difficulties and Optimization of Intangible Cultural Heritage Short Videos from the Perspective of Cultural Capital Theory

摘要: 本文以布尔迪厄的文化资本理论为分析视角，尝试将非遗视为一种文化资本，将非遗短视频视为文化资本的显性形式，探讨其价值、困囿与优化路径。研究发现，非遗短视频在提升非遗“可见性”、资本转化与文化认同建构等方面具有积极意义。然而，在流量机制和资本逻辑的影响下，非遗短视频的传播实践呈现出“解蔽”后的“再遮蔽”、内容脱离生活本真、“传播即传承”的假象等问题。本文提出打破遮蔽机制，推动非遗文化资本的公平流通；回归生活本真，避免非遗文化资本的虚假“审美化”；注重传承本义，避免传播的表象化误区等优化建议。

Abstract: This article uses Bourdieu’s cultural capital theory as an analytical perspective, attempts to regard intangible cultural heritage as a kind of cultural capital, and short videos of intangible cultural heritage as an explicit form of cultural capital, and explores its value, difficulties and optimization paths. The study found that short videos of intangible cultural heritage have positive significance in improving the “visibility” of intangible cultural heritage, capital transformation and cultural identity construction. However, under the influence of traffic mechanisms and capital logic, the communication practice of intangible cultural heritage short videos presents problems such as “re-masking” after “unmasking”, content deviating from the true nature of life, and the illusion of “communication is inheritance”. This article proposes optimization suggestions such as breaking the shielding mechanism and promoting the fair circulation of intangible cultural capital; returning to the true nature of life and avoiding the false “aestheticization” of intangible cultural capital; focusing on inheriting the original meaning and avoiding representational misunderstandings in communication.