马克思流通理论视域下农村电商重构农村流通体系的机理与路径研究

Research on the Mechanism and Path of Rural E-Commerce Reconstructing the Rural Circulation System from the Perspective of Marx’s Circulation Theory

摘要: 在乡村振兴战略深入推进的背景下，农村流通体系作为连接城乡生产与消费的关键纽带，其高效运转对激活农村经济活力具有重要意义。本文基于马克思流通理论，系统分析了传统农村流通体系在流通主体、流通环节、流通管理与信息传导等方面存在的现实困境，探讨了农村电商通过缩短流通时间、降低流通费用、优化市场机制等方式重构农村流通体系的内在机理。研究认为，农村电商以数字化、网络化手段重塑了农村流通的交易结构、物流链路与价值分配格局，推动了流通体系的现代化转型。在此基础上，本文提出壮大流通主体、夯实数字基建、健全制度保障等实践路径，以期为破解农村流通难题、推动农村经济高质量发展提供理论参考与实践指引。

Abstract: Under the background of the in-depth advancement of the rural revitalization strategy, the rural circulation system, as a key link connecting urban and rural production and consumption, its efficient operation is of great significance for activating the vitality of the rural economy. Based on Marx’s circulation theory, this paper systematically analyzes the practical predicaments existing in the traditional rural circulation system in terms of circulation subjects, circulation links, circulation management and information transmission, and explores the internal mechanism by which rural e-commerce reconstructs the rural circulation system by shortening circulation time, reducing circulation costs and optimizing market mechanisms. Research suggests that rural e-commerce has reshaped the transaction structure, logistics chain and value distribution pattern of rural circulation through digital and networked means, promoting the modernization transformation of the circulation system. Based on this, this paper proposes practical paths such as strengthening circulation entities, consolidating digital infrastructure, and improving institutional guarantees, with the aim of providing theoretical references and practical guidance for solving rural circulation problems and promoting high-quality rural economic development.