农村电商促进共同富裕的瓶颈制约与突破路径研究

Research on Bottlenecks Constraints and Breakthrough Paths for Rural E-Commerce to Promote Common Prosperity

摘要: 数字经济背景下，农村电商凭借精准赋能增收、驱动产业转型、破解区位约束三大核心机理，成为推动共同富裕的重要载体。当前，农村电商面临基础设施失衡、要素支撑不足、产业基础薄弱等瓶颈，制约了农村电商赋能乡村共同富裕的普惠性与可持续性。因此，需构建均衡基建体系、强化要素精准供给、升级产业发展生态，推动农村电商高质量发展，释放其缩小区域差距、优化收入分配、促进区域协调的效能，为乡村共同富裕筑牢经济基础。

Abstract: In the context of the digital economy, rural e-commerce has become an important carrier of promoting common prosperity by relying on three core mechanisms: precise empowerment to increase income, drive industrial transformation, and break location constraints. Currently, rural e-commerce faces bottlenecks such as infrastructure imbalance, insufficient factor support, and weak industrial foundation, which restricts the inclusiveness and sustainability of rural e-commerce in empowering rural communities to achieve common prosperity. Therefore, it is necessary to build a balanced infrastructure system, strengthen the precise supply of factors, upgrade the industrial development ecology, promote the high-quality development of rural e-commerce, release its effectiveness in narrowing regional gaps, optimizing income distribution, and promoting regional coordination, and lay a solid economic foundation for the common prosperity of rural areas.