电子商务赋能下农业现代化引领农村全面振兴的发展路径探究

Development Path of Agricultural Modernization Empowered by E-Commerce Leading to Comprehensive Rural Revitalization

摘要: 基于《中共中央 国务院关于进一步深化农村改革 扎实推进乡村全面振兴的意见》等国家战略纲领，深入探究了电子商务作为关键赋能力量，在驱动农业现代化并引领农村走向全面振兴中的核心作用与发展路径。文章系统剖析电子商务通过拓宽市场空间、倒逼生产标准化、促进三产融合、培育新兴业态等机制，提出了强化供应链韧性、培育数字人才、深化数据应用等前瞻性政策建议，以期为在新发展阶段高质量推进乡村全面振兴提供理论参考。

Abstract: Based on national strategic directives such as the “Central Committee of the Communist Party of China and the State Council’s Opinions on Further Deepening Rural Reform and Solidly Advancing Comprehensive Rural Revitalization”, this paper delves into the core role and development path of E-commerce as a key enabling force in driving agricultural modernization and leading towards comprehensive rural revitalization. It systematically analyzes the mechanisms through which E-commerce broadens market access, drives production standardization, promotes the integration of the primary, secondary, and tertiary industries, and fosters new business formats. The paper puts forward forward-looking policy recommendations, including strengthening supply chain resilience, cultivating digital talent, and deepening data application, aiming to provide theoretical reference for high-quality advancement of comprehensive rural revitalization in the new development stage.