疗愈经济下中医五感与悟觉体验的O2O电商健康服务模型研究

A Study on the O2O E-Commerce Health Service Model Integrating TCM Five-Senses and Conscious Perception Experience in the Healing Economy

摘要: 本研究立足于疗愈经济快速崛起与中医药振兴发展政策叠加的时代背景，针对当前健康消费需求从“单一产品购买”向“身心一体沉浸式疗愈”升级的深刻转变，旨在解决传统健康服务电商模式存在的关键问题：现有数字健康解决方案往往过度依赖交易效率而忽视用户体验价值、感官体验脱离疗效数据闭环、技术赋能割裂人文内核，导致难以承载中医“治未病”理念所强调的个性化、整体性疗愈需求。为此，本文以《黄帝内经》“五感调五脏”、“调神养性”理论为核心内核，有机融合体验经济、O2O闭环服务模式及S-O-R理论框架，创新性地构建了“感本体系”——一个集中医五感疗法与悟觉体验于一体的O2O电商健康服务模型。本研究通过理论构建与演绎，致力于探索一条将传统中医智慧与现代电商模式有机融合的创新路径。

Abstract: Based on the overlapping era backgrounds of the rapid rise of the healing economy and the revitalization policy of Traditional Chinese Medicine (TCM), this study addresses the profound shift in health consumption demand from “single product purchase” to “immersive healing integrating body and mind”. It aims to solve the key problems of traditional health service e-commerce models: existing digital health solutions often exhibit an excessive reliance on transactional efficiency at the expense of user experience value, a disconnection between sensory engagement and evidence-based therapeutic feedback loops, and a form of technological empowerment that fragments the humanistic core of care, making it difficult for them to bear the personalized and holistic healing needs emphasized by the TCM concept of “preventive treatment of disease”. For this purpose, this paper innovatively constructs the “Sense-Being System”—an O2O e-commerce health service model integrating TCM five-senses therapy and introspective awareness experience, using the theories from the Yellow Emperor’s Inner Canon of “the five senses regulating the five organs” and “regulating the spirit and nurturing nature” as its core, and organically integrating the experience economy, O2O closed-loop service model, and the S-O-R theoretical framework. This study, through theoretical construction and deduction, is dedicated to exploring an innovative path that organically integrates traditional Chinese medicine wisdom with modern e-commerce models.