翻译与传播的融合：数智化赋能桑植民歌国际传播路径研究

The Integration of Translation and Communication: A Study on the International Communication Strategies of Sangzhi Folk Songs Enabled by Intelligent Digital Transformation

摘要: 桑植民歌作为首批国家级非物质文化遗产，承载着土家族的文化基因和历史记忆，其国际传播是推动中华文化国际交流的重要实践。在科技飞速发展的时代，数智化成为引领各领域变革的关键力量。本研究旨在探讨如何借助数智化技术提升桑植民歌的国际传播效能。基于翻译传播学理论，从主体、译者、媒介、受体四个维度出发，结合数智化技术提出系统性策略，以应对当前传播中存在的挑战。本研究不仅为数智化与翻译传播的融合提供了具体的实践方案，也为其他非物质文化遗产的国际传播提供了有益的参考路径。

Abstract: As one of the first batches of national intangible cultural heritage, Sangzhi Folk Song embodies the cultural genes and historical memories of the Tujia ethnic group. Their international communication serves as a crucial practice for advancing the international exchange of Chinese culture. In an era marked by rapid technological progress, intelligent digital transformation has emerged as a key catalyst for driving transformations across various areas. The aims of the study are to investigate the methods that utilize digital intelligence technologies to enhance the international communication effectiveness of Sangzhi Folk Song. Guided by the translational communication studies, it proposes systematic strategies by integrating digital intelligence technologies from four dimensions—subject, translator, medium, and receptor—to address the challenges inherent in current dissemination efforts. Not only does this study provide a concrete practical framework for the integration of digital intelligence and translation communication, but it also offers a valuable reference for the international communication of other intangible cultural heritage.