杭州市“低空经济”发展现状与优化路径的研究——基于杭州市问卷调查的实证分析

Research on the Current Situation and Optimization Path of the “Low-Altitude Economy” in Hangzhou—An Empirical Analysis Based on a Questionnaire Survey in Hangzhou City

摘要: “低空经济”具备产业链条长、业态丰富、跨部门跨层级等特点，被明确列为国家战略性新兴产业。该研究旨在全面分析杭州市“低空经济”的发展现状，并探寻其未来的优化路径。研究采用了多方法融合的实证分析框架。首先，通过CiteSpace对现有文献进行可视化分析，梳理了研究热点与趋势。核心部分基于在杭州市收集的931份有效问卷数据，综合运用了网络文本挖掘、关联规则、随机森林模型、结构方程模型(SEM)等多种统计与机器学习方法。研究发现，杭州“低空经济”在城市管理、物流配送等领域已取得初步成效，但在公众认知度、普惠应用、技术与管理挑战方面仍存在不足。研究结果表明，公众的认知情况与满意度是影响其未来发展期望的关键因素。最后，论文基于实证分析结果，从完善产业链、建立风险防范机制、创新宣传与降低成本等方面提出了针对性的优化建议。

Abstract: The “low-altitude economy” is characterized by its long industrial chain, diverse business forms, and cross-sector and cross-level operations, and has been explicitly listed as a national strategic emerging industry. This study aims to comprehensively analyze the current development status of the “low-altitude economy” in Hangzhou and explore its future optimization path. The research adopts an empirical analysis framework that integrates multiple methods. Firstly, through visual analysis of existing literature using CiteSpace, research hotspots and trends are sorted out. The core part is based on 931 valid questionnaire data collected in Hangzhou, and comprehensively utilizes various statistical and machine learning methods such as network text mining, association rules, random forest models, and structural equation modeling (SEM). The study finds that Hangzhou’s “low-altitude economy” has achieved initial results in urban management, logistics and distribution, but still has deficiencies in public awareness, inclusive application, and technical and management challenges. The research results indicate that public awareness and satisfaction are key factors affecting their future development expectations. Finally, based on the empirical analysis results, the paper proposes targeted optimization suggestions from aspects such as improving the industrial chain, establishing risk prevention mechanisms, innovating publicity, and reducing costs.