唯物史观视角下网红经济中劳动价值的哲学解读

A Philosophical Interpretation of Labor Value in the Internet Celebrity Economy from the Perspective of Historical Materialism

摘要: 唯物史观视角下，网红经济作为数字时代新型经济形态，其劳动价值的生成与发展呈现数字化的鲜明特征。网红经济的劳动载体向虚拟空间迁移，劳动形式趋向多元融合，劳动价值呈现隐蔽化特质，构成数字生产领域劳动形态的新特征。在实践发展中，网红经济的劳动价值实现面临多重挑战，流量导向引发劳动异化困境，平台垄断导致价值分配失衡，虚拟与现实劳动评价体系形成显著冲突。为此，要坚守劳动创造价值的核心导向，构建公平合理的价值分配机制，完善虚拟劳动价值评价体系，为网红经济劳动价值的规范发展提供实践路径，促进数字经济领域劳动关系的健康有序发展与价值合理实现。

Abstract: From the perspective of historical materialism, the Internet celebrity economy, as a new economic form in the digital age, exhibits distinct digital characteristics in the generation and development of labor value. The labor carrier of the Internet celebrity economy migrates to virtual space, the labor form tends to be diversified and integrated, and the labor value shows a concealed trait, constituting new features of labor forms in the digital production field. In practical development, the realization of labor value in the Internet celebrity economy faces multiple challenges. The flow orientation leads to the dilemma of labor alienation, platform monopoly causes an imbalance in value distribution, and there is a significant conflict between virtual and real labor evaluation systems. Therefore, it is necessary to adhere to the core orientation that labor creates value, build a fair and reasonable value distribution mechanism, and improve the evaluation system of virtual labor value, providing practical paths for the standardized development of labor value in the Internet celebrity economy and promoting the healthy and orderly development of labor relations and the reasonable realization of value in the digital economy field.