苗族建筑文化与电子商务融合路径研究

Research on the Integration Path of Miao Architecture Culture and E-Commerce

摘要: 苗族建筑工艺以其独特的榫卯结构，巧妙地雕刻装饰与灵活的空间布局，构成了独特的审美体系。本文通过美学的视角探析苗族建筑审美文化的价值，探讨其所面对的传承困境，提出“建筑文化 + 电商”的融合创新模式，为这一文化遗产开拓新生。即融合电子商务的技术和模式优势，开辟创新路径，如数字化展示，文创开发、文旅联动等，最终实现文化的活态传承与经济价值转化，并为其他非遗文化的现代化发展提供参考。

Abstract: Miao architecture features unique mortise-and-tenon structures, exquisite carvings, and flexible spatial layouts, forming a distinctive aesthetic system. This article explores the aesthetic cultural value of Miao architecture from the perspective of aesthetics, using literature analysis and interdisciplinary analysis to examine the challenges of its inheritance, and proposes an innovative integration model of “architectural culture + e-commerce” to revitalize this cultural heritage. Integrate the technological and model advantages of e-commerce to explore innovative paths, such as digital showcases, cultural and creative development, and cultural tourism collaboration, ultimately achieving the living inheritance of culture and the transformation of its economic value, while providing a reference for the modernization of other intangible cultural heritage.