文化认同理论下洛阳文旅短视频对用户数字地方感的构建

Constructing Users’ Digital Place Attachment via Luoyang Cultural and Tourism Short Videos under the Framework of Cultural Identity Theory

摘要: 随着数字媒介的快速发展，短视频平台成为了文化传播和地方认同建构的重要渠道。本研究基于文化认同理论，探讨洛阳文旅短视频在数字空间中对用户数字地方感的构建过程。通过分析洛阳文旅短视频的文化符号、情感叙事以及平台算法等的作用，本研究从认知层面、行为层面和价值层面三个维度，深入探讨用户在数字平台上如何通过观看洛阳文旅相关短视频，形成对洛阳文化的认同，并赋予其特定的价值。在认知层面，本研究重点分析了短视频如何通过文化符号、视觉与情感叙事和平台个性化推荐等影响用户对洛阳文化的理解与认同；在行为层面，探讨了用户在观看短视频后的社交互动、旅游决策和文化消费等行为，如何体现他们对洛阳文化的认同感；在价值层面，分析了文化认同如何推动用户在情感和社会层面赋予洛阳文化特定的价值。研究表明，短视频平台通过多维度的互动与反馈，促进了用户对地方文化的认同，并通过情感共鸣和文化价值赋能，进一步加强了数字地方感的构建。本研究不仅可以丰富文化认同理论在数字媒介时代的应用，也为理解数字平台如何塑造地方文化认同提供了新的视角。

Abstract: With the rapid development of digital media, short video platforms have become important channels for cultural communication and place identity construction. Based on the theory of cultural identity, this study explores the construction process of users’ digital place attachment to Luoyang cultural and tourism short videos in the digital space. By analyzing the role of cultural symbols, emotional narration and platform algorithms in Luoyang cultural and tourism short videos, this study deeply investigates how users form identification with Luoyang culture and endow it with specific value through watching relevant short videos on digital platforms, from three dimensions: cognitive, behavioral and value levels. At the cognitive level, this study focuses on analyzing how short videos influence users’ understanding and appreciation of Luoyang culture through cultural symbols, visual and emotional narratives, and personalized platform recommendations. At the behavioral level, it explores how users’ social interactions, travel decisions, and cultural consumption behaviors after watching short videos reflect their sense of identity with Luoyang culture. At the value level, it analyzes how cultural identity drives users to assign specific values to Luoyang culture at the emotional and social levels. The study shows that short video platforms, through multi-dimensional interaction and feedback, promote users’ identification with local culture and further strengthen the construction of a digital sense of place through emotional resonance and cultural value empowerment. This research not only enriches the application of cultural identity theory in the digital media era but also provides a new perspective for understanding how digital platforms shape local cultural identity.