旅游管理专业课程教学模式改革研究

Research on the Reform of Teaching Mode for Tourism Management Specialty Courses

摘要: 本研究针对地方院校旅游管理专业核心课程“旅游市场营销”存在的学习主动性欠缺、教学内容创新性不足、营销策划能力训练不深、课程考核方式较单一、数字化工具应用不足问题，以新文科理念为指导，从优化教学设计、重构教学内容、创新教学路径、应用数字工具、构建综合考核模式五方面进行创新改革，有力推动旅游管理专业人才培养的质量提高。

Abstract: This study aims to address the problems of lack of learning initiative, insufficient innovation in teaching content, inadequate training in marketing planning ability, single course assessment method, and insufficient application of digital tools in “Tourism Marketing”, a core course of tourism management major in local colleges and universities. Guided by the concept of new liberal arts, innovative reforms are carried out from five aspects: optimizing teaching design, reconstructing teaching content, innovating teaching paths, applying digital tools, and constructing comprehensive assessment models, which effectively promote the quality improvement of talent cultivation in tourism management major.