基于市调大赛的抽样技术课程教学改革探索与实践

Exploration and Practice of Teaching Reform in Sampling Technology Course Based on Market Survey Competition

摘要: 在大数据时代背景下，本文基于市场调查大赛，针对当前抽样技术课程中存在的理论教学与实践应用脱节、教学内容滞后于技术发展、考核方式单一等问题，系统提出构建赛教融合的实践教学体系、更新与拓展教学内容、实施过程化与项目化考核等改革路径。通过建立多元评价机制，合理配置期末考试、项目实践与平时表现的考核权重，有效促进学生实践创新能力和综合素养的提升，为培养符合时代要求的统计专业人才提供有益借鉴。

Abstract: In the context of the big data era, this paper explores the reform of applied sampling technology courses based on the National Market Survey and Analysis Competition. It addresses key issues, including the theory-practice disconnection, outdated content, and singular assessment methods in current sampling courses. The study proposes systematic reforms such as building a competition-education integration system, updating teaching content, and implementing processed project-based evaluation. By establishing a diversified assessment system that redistributes weights among final examinations, project practice, and regular performance, the reform effectively enhances students’ practical innovation capabilities and comprehensive competence. This provides valuable reference for cultivating statistics professionals suited to contemporary demands.