新大众文艺视域下网络文学改编微短剧策略研究

A Study on the Strategies of Adapting Web Literature into Short-Form Dramas from the Perspective of New Mass-Oriented Art

摘要: 作为新大众文艺语境下极具活力的大众文化消费形态，网络文学改编微短剧不仅激活了网络文学的潜在价值，更促进了大众参与文化创作，体现了新大众文艺“人民性、技术性、多元性”的内在逻辑，为数字时代文艺发展提供了新路径。本文将通过分析具体案例和相关理论，从内容适配、技术赋能和全民参与这三个角度，探讨网络文学改编微短剧的具体做法，为理解新大众文艺的发展逻辑提供实际参考。

Abstract: As a dynamic form of mass cultural consumption in the new mass literature and art context, online literature-adapted micro-dramas not only activate the potential value of online literature but also promote public participation in cultural creation. They reflect the inherent logic of the new mass literature and art—characterized by its popular, technological, and diverse nature—offering new pathways for the development of literature and art in the digital age. This paper will analyze specific cases and relevant theories to explore the practices of online literature-adapted micro-dramas from three perspectives: content adaptation, technology empowerment, and public participation, providing practical insights into the developmental logic of the new mass literature and art.