“通知–删除”规则的适用困境与优化路径

The Application Challenges and Optimization Pathways of the “Notice and Takedown” Rule

摘要: 随着算法推荐技术的广泛应用，著作权侵权治理正面临严重危机。传统“通知–删除”规则的被动处理机制，在侵权规模化、隐蔽化、动态化趋势下，已暴露出明显的制度性失灵。司法实践显示，权利人维权成本攀升、救济滞后、责任分配失衡等问题日益突出。建议在既有规则框架下，给具备技术能力的中大型平台增设主动过滤义务，作为对必要措施内涵的延伸性解释。同时，过滤机制的构建应通过设置门槛、触发条件等方式在平台责任、权利人利益与公众信息自由之间寻求平衡。

Abstract: With the widespread application of algorithmic recommendation technology, the governance of copyright infringement is facing a severe crisis. The passive handling mechanism of the traditional “Notice and Takedown” rule has revealed evident institutional failures under the trends of large-scale, covert, and dynamic infringement. Judicial practice shows that issues including soaring enforcement costs for rights holders, delayed remedies, and imbalanced responsibility allocation are becoming increasingly prominent. It is proposed that within the existing regulatory framework, proactive filtering obligations be imposed on medium-to-large platforms with technical capabilities as an extended interpretation of the necessary measures. Meanwhile, the construction of filtering mechanisms should seek a balance among platform liability, rights holders’ interests, and public information freedom by setting thresholds and triggering conditions.