基于媒体视角的阿拉伯国家国际中文教育与文化传播路径研究

A Study on the ICLE and Cultural Communication Pathways in Arab Countries from a Media Perspective

摘要: 目前，中阿文化交流得到政策支持，阿拉伯国家掀起了一股“汉语热”，中文教育在阿拉伯国家的需求显著增长，中阿卫视通过全媒体矩阵的创新传播模式，结合阿拉伯地区的文化特点，推出具有本土化特色的中文教育节目，为阿拉伯地区中文学习者提供了便捷的学习平台。节目通过生动的教学形式和互动性强的内容，吸引了大量阿拉伯观众，推动了中文教育的普及。本研究重点分析中阿卫视的中文教育节目的国际中文教育与文化传播路径，以及该栏目在推广中文教育中的作用，通过分析该节目，探讨了中阿文化传播的有效路径，为未来中文教育和文化交流提供借鉴，并促进中阿两国在教育、文化领域的深度合作。

Abstract: Currently, cultural exchange between China and Arab countries is supported by policy initiatives, and there has been a surge in interest in learning Chinese across Arab nations. The demand for Chinese language education in Arab countries has significantly increased. China-Arab Satellite TV has adopted an innovative multimedia platform to deliver Chinese language education programs tailored to the cultural characteristics of the Arab region, providing a convenient learning platform for Chinese language learners in the region. The programs attract a large Arab audience through engaging teaching methods and interactive content, thereby promoting the popularization of Chinese language education. This study focuses on analyzing the international Chinese language education and cultural communication pathways of China-Arab Satellite TV’s Chinese language education programs, as well as the role of these programs in promoting Chinese language education. By analyzing these programs, the study explores effective pathways for China-Arab cultural communication, providing insights for future Chinese language education and cultural exchange, and fostering deeper cooperation between China and Arab countries in the fields of education and culture.