影视剧出海的跨文化因素研究——以我国“微短剧出海”现象为例

A Study on Cross-Cultural Factors of Film and Television Export—Taking the Phenomenon of China’s “Micro-Short Dramas Going Global” as an Example

摘要: 随着近两年我国微短剧在海外的日益出圈，我们将目光再次转向影视剧的出海实践。本文从跨文化传播层面分析了我国影视剧出海的困境，以海外爆火的微短剧发展实践为例，分析了微短剧出海的原因及出圈策略，探索其中的跨文化传播要素。以期借微短剧的出海实践，探索更多的影视出海路径，为我国文化出海在题材和转译上提供有益借鉴。

Abstract: With the growing global popularity of China’s micro-short dramas over the past two years, we refocus our attention on the practice of film and television export. From the perspective of cross-cultural communication, this paper analyzes the predicaments faced by China’s film and television works in their overseas expansion. Taking the booming development practice of overseas micro-short dramas as a case study, it explores the driving factors behind the global popularity of micro-short dramas as well as their overseas success strategies, and identifies the core elements of cross-cultural communication embedded in the process. It is expected that, drawing on the experience of micro-short drama export, this study can explore more diversified paths for film and television going global, and provide valuable insights and references for the themes and translation strategies involved in promoting Chinese culture abroad.