移动音频平台儿童频道发展研究——以喜马拉雅儿童栏目为例

Research on the Development of Children’s Channels on Mobile Audio Platforms—A Case Study of Himalaya Children’s Programs

摘要: 音频节目作为一种媒介内容，正逐步向网络内容产业的中心靠拢，引领新发展趋势。在此背景下，专注于儿童内容的垂直细分领域尤为引人注目，其不仅广受市场关注，还深受消费者喜爱，成为各大音频平台竞相角逐的领域。目前关于移动电台的研究大部分是针对青年群体，对于儿童的研究相对较少，本文以喜马拉雅儿童栏目为研究对象，在梳理其发展历程的基础上，展开对儿童栏目运营策略的研究，在组织架构、内容生产、盈利模式、互动体验等层面进行探讨，梳理儿童栏目节点框架；分析其内容特点；解析盈利模式；总结线上线下儿童参与的互动实践，归纳出喜马拉雅儿童栏目运营特点与发展的启示，丰富移动电台儿童频道的研究视角，为移动音频平台的儿童节目发展提供参考依据。

Abstract: As a form of media content, audio programs are gradually moving toward the center of the online content industry, leading new development trends. In this context, the vertical niche focusing on children’s content is particularly noteworthy, as it not only attracts significant market attention but is also highly favored by consumers, becoming a competitive field for major audio platforms. Currently, most research on mobile radio stations targets youth groups, with relatively little attention paid to children. This paper takes the Children’s Section of Ximalaya as the research subject and, based on its development history, explores the operational strategies of children’s programs. It examines organizational structure, content production, revenue models, and interactive experiences, outlining the framework of children’s program nodes; analyzes content characteristics; interprets revenue models; summarizes online and offline interactive practices involving children; and generalizes the operational features and developmental insights of Ximalaya’s children’s programs. This enriches the research perspective on mobile radio children’s channels and provides a reference for the development of children’s programs on mobile audio platforms.