红色文旅资源的开发模式与教育价值──基于CiteSpace的可视化分析

Development Models and Educational Value of Red Cultural Tourism Resources—A Visual Analysis Based on CiteSpace

摘要: 红色文旅事业是提高国家文化软实力与人民文化认同感的重要战略之一。为了解当前红色文旅资源的开发模式，剖析其内在教育价值，研究采用CiteSpace软件对2017年1月~2025年10月共276篇相关文献进行可视化分析，揭示其研究脉络。结果发现，当前红色文旅资源的开发模式与教育价值主要体现在：文–学–旅融合教育闭环、数字化沉浸活化民族精神、乡村生态整合传承民俗文化、区域协同品牌化传播创新精神内核，共同彰显历史传承与育人价值。未来应开发适配幼儿爱国主义教育课程的模式，探索红色文旅疗愈功能，并探寻红色文旅康养育的结合路径，以文化浸润促进人民群众的身心健康，实现红色文化记忆代际延续与高质量内涵发展。

Abstract: Red cultural tourism is integral to the future of the Party, the nation, and the people, constituting a strategic lever for augmenting national cultural soft power and cultivating popular cultural identi-fication. By deploying CiteSpace, this study undertakes a scientometric visualization of 276 SSCI-/CSSCI-indexed sources published between January 2017 and October 2025 to explicate the evolutionary trajectory, developmental paradigms, and pedagogical valences of red cultur-al-tourism resources. It has been found that the current development models and educational val-ues of red cultural and tourism resources are primarily manifested in the following aspects: the in-tegrated educational closed loop of culture-study-tourism, the digital and immersive revitalization of the national spirit, the integration of rural ecology for the inheritance of folk culture, and the re-gional collaborative and branded dissemination of the core of innovative spirit. Together, these as-pects highlight the value of historical inheritance and education. In the future, efforts should be made to develop models suitable for patriotism education courses for young children, explore the therapeutic functions of red cultural tourism, and seek pathways for the integration of red cultural tourism with health and wellness cultivation. This will promote the physical and mental well-being of the people through cultural immersion, and achieve the intergenerational continuity of red cul-tural memories and high-quality, substantive development.