大数据背景下电子商务营销策略研究

Research on E-Commerce Marketing Strategy under the Background of Big Data

摘要: 随着网络和信息科技的持续创新，大数据在社会生活中的作用越来越显著。因此，研究电子商务面临的主要问题具有重要意义。首先，利用大数据的研究手段对Z公司进行了准确的市场定位。然后，对Z公司面临的问题进行了分析，提出了Z公司的电子商务提升策略。研究结果将有助于拓展传统的市场营销理论，为类似的电子商务企业更好地利用大数据开展市场营销提供借鉴。

Abstract: With the continuous innovation of network and information technology, the role of big data in social life is becoming more and more significant. Therefore, it is of great significance to study the main problems faced by e-commerce. Firstly, using the research method of big data, the accurate market positioning of Z company is carried out. Then, it analyzes the problems faced by Z company and puts forward the e-commerce promotion strategy of Z company. The research results will help to expand the traditional marketing theory and provide a reference for similar e-commerce enterprises to make better use of big data to carry out marketing.