金沙回沙酒发展历史及其数字化转型困境研究

Research on the Development History and Digital Transformation Dilemma of Jinsha Huisha Liquor

摘要: 金沙回沙酒作为贵州省重要的酱香型白酒企业，其发展历程可追溯至清代乾隆年间的民间作坊，历经建国后国营化改革、21世纪规模化扩张，2023年被华润酒业收购后的新发展。本文基于其历史沿革与近年经营数据，重点分析数字化转型中的核心问题：战略层面顶层设计缺失，目标频繁切换导致资源分散；技术层面工业互联网应用薄弱，数据孤岛现象显著；组织层面人才结构失衡，管理机制僵化。研究发现，这些问题与贵州省白酒产业“重硬件轻软件”、“协同不足”的共性短板高度关联，本质是资本驱动下短期利益与长期能力建设的矛盾。最后，从战略规划、技术整合、组织改革等方面提出对策，为传统白酒企业的数字化转型提供参考。

Abstract: As an important sauce-flavor liquor enterprise in Guizhou Province, Jinsha Huisha Liquor traces its development back to folk workshops in the Qianlong period of the Qing dynasty. It underwent state-owned reform after the founding of the People’s Republic of China and large-scale expansion in the 21st century, but fell into strategic turbulence after being acquired by China Resources Wine Industry in 2023. Based on its historical evolution and recent operational data, this paper focuses on analyzing the core issues in digital transformation: lack of top-level design at the strategic level, frequent goal switching leading to resource dispersion; weak application of industrial internet at the technical level, with significant data silos; unbalanced talent structure and rigid management mechanisms at the organizational level. The study finds that these problems are highly related to the common shortcomings of Guizhou’s liquor industry, such as “emphasizing hardware over software” and “insufficient collaboration”, essentially reflecting the conflict between short-term interests and long-term capacity building driven by capital. Finally, countermeasures are proposed in aspects such as strategic planning, technical integration, and organizational reform, to provide guidance for the digital transformation of traditional liquor enterprises.