文本类型理论指导下的医学科普视频字幕翻译探究——以某小红书账号为例
A Study on Subtitle Translation of Health Science Popularization Videos under the Guidance of Text Typology Theory—A Case Study of a Xiaohongshu Account
摘要: 随着健康意识的提升，医学科普短视频因其科学性强、内容凝练、表达通俗等特点，成为公众获取医学知识的重要渠道。本文基于莱斯的文本类型理论，以小红书上的医学科普视频为例，从信息型文本、表情型文本与操作型文本三个方面分析其字幕翻译的方法与特征。研究发现，医学科普视频的字幕翻译需兼顾信息准确性、情感表现力和观众感染力，同时适应多模态语境与技术限制。本研究不仅验证了文本类型理论在视听翻译领域的适用性，也为其应用于科普翻译提供了新的例证与思考。
Abstract: With rising public awareness of health, health science popularization short videos have become a key channel for the public to acquire medical knowledge, characterized by scientific rigor, concise content, and understandable expression. Based on Reiss’s T Text Typology Theory and using health science popularization short videos on Xiaohongshu as case materials, this study examines subtitle translation of the informative, expressive, and operative subtitles in these short videos. The results indicate that subtitle translation in this context must ensure informational accuracy, emotional clarity, and audience engagement while accommodating multimodal and technical constraints. This study demonstrates the applicability of the Text Typology Theory to audiovisual translation and offers new insights into its use in science popularization video translation.
文章引用：马润芝, 王良兰. 文本类型理论指导下的医学科普视频字幕翻译探究——以某小红书账号为例[J]. 现代语言学, 2026, 14(1): 548-554. https://doi.org/10.12677/ml.2026.141071

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