基于SEIR模型与数值仿真的非遗类网络游戏传播影响因素与策略研究

A Study on the Influencing Factors and Strategies of the Dissemination of Intangible Cultural Heritage Online Games Based on the SEIR Model and Numerical Simulation

摘要: 本研究聚焦于非物质文化遗产(非遗)类网络游戏的传播机制这一重要课题。在数字化时代，将非遗元素融入网络游戏，已成为文化传承与创新的重要路径。然而，此类游戏的传播效果往往难以预测，其内在规律尚未得到充分揭示。本文基于经典的传染病动力学模型框架，构建了一个适用于描述非遗游戏传播过程的简化模型。通过设定不同的参数组合进行数值仿真，模拟了游戏在潜在用户群体中的扩散轨迹。研究旨在揭示影响传播效果的关键因素，包括游戏的固有吸引力、社交传播效率、用户决策过程以及粘性维系能力等。研究结果表明，传播过程存在明显的阈值效应，且用户从接触信息到实际参与的决策时滞对传播范围与速度具有显著影响。基于仿真结果，本文从提升传播动能、优化转化路径、延长生命周期三个维度，提出了针对性的传播优化策略，以期为非遗游戏的开发、运营与推广提供理论参考与实践指导。

Abstract: This study focuses on the important topic of the dissemination mechanism of intangible cultural heritage online games. In the digital age, integrating intangible cultural heritage elements into online games has become a significant pathway for cultural inheritance and innovation. However, the dissemination effects of such games are often difficult to predict, and their underlying principles have not yet been fully revealed. This paper constructs a simplified model applicable to describing the dissemination process of intangible cultural heritage games based on the classic framework of infectious disease dynamics models. By setting different parameter combinations, numerical simulations are conducted to trace the diffusion trajectory of the games among potential user groups. The study aims to reveal key factors influencing dissemination effects, including the inherent appeal of the game, the efficiency of social dissemination, the user decision-making process, and the ability to sustain user engagement. The results indicate that the dissemination process exhibits a clear threshold effect, and the decision-making delay from users’ exposure to information to their actual participation significantly impacts the scope and speed of dissemination. Based on the simulation results, this paper proposes targeted dissemination optimization strategies from three dimensions: enhancing dissemination momentum, optimizing conversion pathways, and extending the lifecycle. The study aims to provide theoretical references and practical guidance for the development, operation, and promotion of intangible cultural heritage games.