数字技术赋能政府电商监管：敏捷治理体系的构建路径研究

Empowering Government E-Commerce Regulation with Digital Technology: A Study on the Pathways to Building an Agile Governance System

摘要: 随着直播电商、跨境电商等新业态的飞速发展，传统的政府监管模式在应对其带来的市场失序、权益侵害、数据安全等挑战时显得力不从心。本文立足于数字治理与敏捷治理理论，构建了一个“技术赋能–敏捷治理”整合分析框架，提出以“数据驱动”为核心，涵盖“全域感知–智能决策–协同执行–学习迭代”四个环节的闭环治理模型。在此基础上，本文系统提出了十二条具体实施路径，包括建立平台数据强制接入机制、部署全网风险扫描系统、构建电商风险指数模型、建设跨部门协同指挥平台、推行监管沙盒与算法监管、推广移动执法与一案联查机制、完善在线纠纷解决平台、建立政策动态评估与知识库系统、开展监管韧性压力测试等，以形成一套可操作、可迭代的敏捷治理体系。本研究旨在为提升政府电商监管的响应性、精准性与协同性提供理论参考与实践指南，助力构建适应数字经济发展的现代化治理新范式。

Abstract: With the rapid development of new business models such as live-streaming e-commerce and cross-border e-commerce, traditional government regulatory approaches have proven inadequate in addressing the resulting challenges of market disorder, rights infringement, and data security. This paper builds upon digital governance and agile governance theories to construct an integrated analytical framework of “technology-enabled agile governance”. It proposes a closed-loop governance model centered on “data-driven” principles, encompassing four interconnected phases: “omni-domain perception - intelligent decision-making - collaborative execution - learning and iteration”. Building upon this framework, the paper systematically proposes twelve specific implementation pathways. These include: establishing mandatory platform data access mechanisms; deploying comprehensive network risk scanning systems; constructing e-commerce risk index models; developing cross-departmental collaborative command platforms; implementing regulatory sandboxes and algorithm oversight; promoting mobile law enforcement and joint case investigation mechanisms; enhancing online dispute resolution platforms; establishing dynamic policy evaluation and knowledge base systems; and conducting regulatory resilience stress tests. Collectively, these measures aim to form an operational, iterable agile governance system. This study aims to provide theoretical references and practical guidelines for enhancing the responsiveness, precision, and coordination of government e-commerce regulation, thereby contributing to the establishment of a modern governance paradigm adapted to the development of the digital economy.