成长型思维对中学生网络购物行为影响的理论探析

A Theoretical Exploration of the Influence of Growth Mindset on Online Shopping Behavior among Secondary School Students

摘要: 随着网络购物在中学生群体中日益普及，炫耀性、攀比性等非理性消费行为频发，既有研究多从人格、情绪及环境因素探讨其成因与对策，却较少关注思维模式的影响。本文聚焦成长型思维对中学生网络购物行为的作用，认为该思维强调能力可通过努力发展、注重长期成长而非外在标签，可能与理性消费所需的自律、需求辨析能力相契合，有助于抑制攀比冲动、减少盲目消费，为引导中学生树立理性消费观提供了新的视角。

Abstract: As online shopping becomes increasingly prevalent among secondary school students, irrational consumption behaviors such as conspicuous consumption and peer comparison have become frequent. Existing research has primarily explored their causes and countermeasures through personality, emotional, and environmental factors, with limited attention paid to the influence of mindset. This study examines the role of growth mindset in shaping secondary students’ online shopping behavior. It posits that growth mindset—which emphasizes the developability of abilities through effort and prioritizes long-term growth over external labels—aligns with the self-discipline and discernment required for rational consumption. This alignment may help curb competitive impulses and reduce impulsive spending, offering a novel perspective for guiding secondary students toward rational consumption.