电商平台注意义务扩张的经济效应与法律规制路径研究

Research on the Economic Effects of the Expansion of E-Commerce Platforms’ Duty of Care and the Paths of Legal Regulation

摘要: 电商规模持续增长，平台在税务合规、消费者权益保障等方面所承担的注意义务也在扩张。然而这种扩张缺乏有效的规制，无形中增加了平台的合规成本和运营的复杂性，也影响着交易效率。文章在分析国内法律框架与国际监管实践的基础上，评估注意义务扩张的经济影响，并提出通过明确法律边界、优化数据合规机制和强化跨境监管协作的路径，以兼顾消费者保护与提升市场交易效率，实现平台责任体系的精细化规制，推动电商经济可持续发展。

Abstract: The continuous growth of the e-commerce scale has led to the expansion of the duty of care borne by platforms in aspects such as tax compliance and consumer rights protection. However, this expansion lacks effective regulation, which invisibly increases platforms’ compliance costs and operational complexity, while also affecting transaction efficiency. Based on the analysis of the domestic legal framework and international regulatory practices, this article assesses the economic impact of the expansion of the duty of care, and proposes paths such as clarifying legal boundaries, optimizing data compliance mechanisms, and strengthening cross-border regulatory cooperation. These paths aim to balance consumer protection and improve market transaction efficiency, achieve refined regulation of the platform responsibility system, and promote the sustainable development of the e-commerce economy.