全球健康治理背景下中国食养文化对外传播路径探析

An Exploration of the Pathways for the External Communication of Chinese Food and Nutrition Culture in the Context of Global Health Governance

摘要: 在“健康中国2030”战略推进与全球健康治理面临多重挑战的背景下，中国食养文化所蕴含的“治未病”等智慧，为解决全球健康问题提供了东方方案，但其国际传播仍处于起步阶段，面临认知壁垒、传播方式单一等困境。本文聚焦食养文化对外传播的路径优化，提出需重构食养话语表达体系，通过深挖普世价值、打造文化品牌、实施在地化传播强化内容创新，依托拓宽共通话语空间、培育多元话语主体、对接国际组织提升话语能力；同时建构媒介新体系，推动传统媒体与新媒体融合，打造全媒体传播矩阵并加强国际媒体合作。食养文化的有效对外传播，不仅能为全球卫生治理变革提供中国智慧，增进国际社会对中国文化的理解与认同，更能助力健康外交深化，为构建人类健康共同体奠定坚实文化与实践基础。

Abstract: Under the background of the promotion of the “healthy China 2030” strategy and the multiple challenges faced by global health governance, the wisdom of “preventive treatment of diseases” contained in China’s food and nutrition culture provides an oriental solution to global health problems, but its international communication is still in its infancy, facing cognitive barriers, single mode of communication and other difficulties. This paper focuses on the path optimization of the external communication of food and nutrition culture, and puts forward the need to reconstruct the expression system of food and nutrition discourse, strengthen the content innovation through the deep excavation of universal values, the creation of cultural brands, the implementation of local communication, and improve the discourse ability by broadening the common discourse space, cultivating multiple discourse subjects, and connecting with international organizations; At the same time, build a new media system, promote the integration of traditional media and new media, create an all media communication matrix and strengthen international media cooperation. The effective external dissemination of food and nutrition culture can not only provide Chinese wisdom for the reform of global health governance, enhance the understanding and recognition of Chinese culture by the international community, but also help deepen health diplomacy and lay a solid cultural and practical foundation for the construction of a human health community.