数字化背景下电商企业高管风险偏好对负责任创新的影响研究

The Impact of E-Commerce Executive Risk Preference on Responsible Innovation in the Digital Context

摘要: 在高度透明、消费者主导的电子商务生态中，海量用户数据、全程可追溯的供应链以及平台算法的社会影响力，共同将“负责任创新”从可选项提升为企业生存与竞争的必选项，而高管风险偏好能够深刻影响企业的重大战略抉择。因此，本文基于高层梯队理论与资源基础理论，深入探究高管风险偏好如何影响负责任创新，并对社会资本在其中的中介效应进行分析。通过跨时点的调查问卷，收集了来自202家企业的高管–员工配对数据进行分析，研究结果表明：高管风险偏好与负责任创新之间存在显著的倒U型关系；社会资本的三个构成要素——结构资本、认知资本与关系资本均在二者之间起到部分中介作用。这不仅为负责任创新研究提供了新的理论视角，同时也为处于电商环境中的企业实践负责任创新提供了参考。

Abstract: In the highly transparent and consumer-dominated e-commerce ecosystem, massive user data, fully traceable supply chains, and the societal influence of platform algorithms have collectively elevated responsible innovation from an optional consideration to a necessity for corporate survival and competitiveness. Executive risk appetite profoundly shapes major strategic choices in this context. Grounded in upper echelons theory and the resource-based view, this study investigates how executive risk appetite influences responsible innovation and analyzes the mediating role of social capital. Using a multi-wave survey design, we collected matched data from executives and employees in 202 Chinese e-commerce firms. The results reveal a significant inverted U-shaped relationship between executive risk appetite and responsible innovation. Furthermore, the three dimensions of social capital—structural, cognitive, and relational capital—each partially mediate this relationship. These findings not only provide a novel theoretical perspective for research on responsible innovation but also offer practical insights for firms navigating the e-commerce landscape.