数字赋能与社会关怀双维协同——电商新业态从业者社会支持体系构建研究

Digital Empowerment and Social Care: A Dual-Dimensional Synergy—Research on the Construction of a Social Support System for Practitioners in New E-Commerce Business Forms

摘要: 本文立足于数字经济时代，聚焦电商新业态从业者这一新兴群体。首先剖析“数字赋能”在提升从业者经济绩效、优化资源配置方面的作用；随后引入社会工作视角，探讨该群体在社会保障缺位、心理健康风险增高的背景下，亟需构建系统性社会支持体系。研究提出“双维协同”治理路径，旨在实现技术理性与人文关怀的统一，为保障新业态劳动者权益提供理论参考与实践对策。

Abstract: This article focuses on the emerging group of e-commerce practitioners in the digital economy era. Firstly, analyze the role of “digital empowerment” in improving the economic performance of practitioners and optimizing resource allocation; subsequently, a social work perspective was introduced to explore the urgent need to establish a systematic social support system for this group in the context of the lack of social security and increased mental health risks. The study proposes a “dual dimensional collaborative” governance path aimed at achieving the unity of technological rationality and humanistic care, providing theoretical reference and practical countermeasures for safeguarding the rights and interests of workers in new business formats.