生成式数字人技术赋能文化遗产传承的创新路径研究

Research on Innovative Paths for Generative Digital Human Technology Empowering the Inheritance of Cultural Heritage

摘要: 本文聚焦于生成式数字人技术如何赋能文化遗产传承这一主题，首先分析了文化遗产传承的现状与困境，进而梳理了基于大语言模型的数字人技术在文化传承领域的应用与案例。在此基础上，提出了一套系统性的赋能策略，并通过一项小范围实证研究，初步验证了关键策略的用户接受度。研究认为，数字人技术凭借其高度仿真的形象塑造、智能交互与内容生成能力，为文化遗产传承开辟了新路径。具体而言，通过打造历史人物虚拟数字人、开发沉浸式体验项目、构建数字传播平台、深化教育科研应用以及推动文创产业融合等策略，能够有效破解传统传承模式的瓶颈，提升文化遗产的吸引力、感染力与传播力，助推其实现活态传承。

Abstract: This article focuses on how generative digital human technology empowers the inheritance of cultural heritage. Firstly, the current situation and challenges of cultural heritage inheritance are analyzed, and then the application and cases of digital human technology based on big language models in the field of cultural inheritance are summarized. On this basis, a systematic empowerment strategy was proposed, and the user acceptance of key strategies was preliminarily verified through a small-scale empirical study. Research suggests that digital human technology, with its highly simulated image shaping, intelligent interaction, and content generation capabilities, has opened up new paths for the inheritance of cultural heritage. Specifically, by creating virtual digital figures of historical figures, developing immersive experience projects, building digital communication platforms, deepening educational research applications, and promoting the integration of cultural and creative industries, strategies can effectively break through the bottleneck of traditional inheritance models, enhance the attractiveness, infectiousness, and dissemination of cultural heritage, and help it achieve dynamic inheritance.