多模态交互下区域认同隐私授权边界研究

Research on the Boundaries of Privacy Authorization in Regional Identity Perception under Multimodal Interaction

摘要: 在成渝地区双城经济圈与巴蜀文旅走廊智能化转型背景下，多模态生物识别技术广泛应用于文旅服务，引发用户隐私授权决策的复杂性。本文构建“效用–风险–认同”三维整合模型，结合单模态与多模态实验，探究用户隐私授权机制，并重点考察“区域政策感知”与“跨城服务认同”的调节作用。研究发现：效用感知显著促进授权，风险感知显著抑制授权；区域认同在二者间发挥系统性调节作用，多模态场景下用户风险容忍阈值显著降低。研究推动了隐私决策理论从“态度–行为”向“行为–认同”框架演进，并为智慧文旅场景的梯度授权与区域数据治理提供实证依据。

Abstract: Against the backdrop of the Chengdu-Chongqing economic zone construction and the intelligent transformation of the Ba-Shu Cultural Tourism Corridor, multimodal biometric technology is widely deployed in cultural tourism services, raising complex issues in users’ privacy authorization decisions. This study constructs a three-dimensional “Utility - Risk - Identity” integrated model and employs both unimodal and multimodal experimental designs to investigate users’ privacy authorization mechanisms, with a specific focus on the moderating roles of “Regional Policy Perception” and “Cross-City Service Identity”. The findings reveal that utility perception significantly promotes authorization, whereas risk perception significantly inhibits it. Regional identity plays a systematic moderating role between the two, and users’ risk tolerance threshold decreases notably in multimodal scenarios. This research advances privacy decision theory from an “attitude - behavior” framework toward a “behavior - identity” framework, providing empirical support for the design of graded authorization mechanisms and regional governance in smart tourism contexts.