数智化转型背景下中小电商平台的发展困境与突围路径研究

A Study on the Dilemmas and Breakthrough Pathways of Small and Medium-Sized E-Commerce Platforms under the Background of Digital-Intelligent Transformation

摘要: 在数字中国战略的引领下，推动中小电商企业实现数智化转型已成为实现高质量发展的关键路径。作为国民经济的重要支撑力量，中小电商企业在数字基础、技术能力、资源配置等方面仍面临一系列现实困境。本文以“困境分析–路径探索”为基本结构，围绕数智化背景下中小电商企业所遭遇的多维困境展开系统梳理，包括数据资源利用能力不足、平台依赖性强、人才匮乏与资金紧张等问题；在此基础上，从政策支持、生态协同、技术赋能与机制创新等角度提出具体的突围路径。研究认为，应在战略引导、能力建设和制度供给上形成合力，推动中小电商企业在数字浪潮中实现可持续的高质量跃升。

Abstract: Under the guidance of China’s national digital strategy, promoting the digital-intelligent transformation of small and medium-sized e-commerce enterprises has become a crucial pathway to achieving high-quality development. As an important component of the digital economy, small and medium-sized e-commerce enterprises still face multiple structural challenges, including insufficient digital infrastructure, limited technological capabilities, and constrained resource allocation. Adopting a “dilemma analysis-path exploration” analytical framework, this paper systematically examines the multifaceted difficulties encountered by small and medium-sized e-commerce enterprises in the process of digital-intelligent transformation, such as weak data utilization capacity, high dependence on platform ecosystems, talent shortages, and financial constraints. On this basis, the paper proposes targeted breakthrough strategies from the perspectives of policy support, ecosystem collaboration, technological empowerment, and institutional innovation. The study argues that coordinated efforts in strategic guidance, capability building, and institutional support are essential for enabling small and medium-sized e-commerce enterprises to achieve sustainable and high-quality development amid the ongoing digital transformation.