国内新商科人才培养研究热点与前沿趋势：基于CiteSpace的可视化分析

Research on Hotspots and Frontier Trends of New Business Talent Cultivation in China: A Visualization Analysis Based on CiteSpace

摘要: 新商科一直受到学界的广泛关注。运用CiteSpace及其他辅助软件，对中国知网(CNKI)数据库中以“新商科人才培养”为主题发表的591篇有效文献进行可视化分析，旨在揭示国内该领域的研究现状、热点议题与前沿趋势。研究发现，自2018年以来，相关研究的发文量显著增长，表明学术关注度持续攀升。然而，核心作者和机构间的合作网络尚未形成，合作关系较为松散。通过关键词共现、聚类和突现分析，研究识别出“新商科”、“人才培养”、“产教融合”和“数字经济”是当前的核心研究热点，并揭示了“会计教学”、“大数据”、“职业教育”等是近年来的前沿突现词。研究最终对未来研究方向，特别是加强合作网络和深化数字化转型背景下的教育创新提出了展望。

Abstract: New Business has long attracted extensive attention from the academic community. By using CiteSpace and other auxiliary software, this study conducts a visual analysis of 591 valid articles published in the China National Knowledge Infrastructure (CNKI) database with the theme of “New Business Talent Cultivation”, aiming to reveal the research status, hot topics and frontier trends of this field in China. The research finds that since 2018, the number of published papers on relevant research has increased significantly, indicating a continuous rise in academic attention. However, the cooperation network among core authors and institutions has not yet been formed, and the cooperative relations are relatively loose. Through keyword co-occurrence, clustering and burst analysis, the study identifies “New Business”, “Talent Cultivation”, “Integration of Industry and Education” and “Digital Economy” as the current core research hotspots, and reveals that “Accounting Teaching”, “Big Data” and “Vocational Education” have emerged as recent frontier topics. Finally, the study concludes by putting forward prospects for future research directions, especially strengthening the cooperation network and deepening educational innovation under the background of digital transformation.