“双碳”背景驱动下佛山陶瓷产业系统性转型升级路径研究

Research on the Systematic Transformation and Upgrade Path of the Foshan Ceramic Industry Driven by the “Dual Carbon” Initiative

摘要: 本文以“双碳”目标为背景，以佛山陶瓷这一典型传统制造业集群为研究对象，提出佛山陶瓷产业突围依赖于四大协同路径：其一，以“绿色化与智能化”为基石，通过能源结构清洁化、生产过程数字化重构制造端的成本与效率优势；其二，以“产品高端化与品牌化”为引擎，通过材料创新、设计赋能与品牌建设跃升价值链；其三，以“产业链与服务化延伸”为拓展，通过向上下游延伸及输出整体解决方案，构建产业生态圈；其四，以“数字化与渠道变革”为纽带，通过全渠道融合与用户运营直接触达终端市场，实现从“制造产品”向“创造价值”与“引领需求”的根本转变。

Abstract: Taking the “Dual Carbon” goal as the background, this paper focuses on the Foshan ceramic industry, a typical traditional manufacturing cluster. It proposes four coordinated paths for the industry’s breakthrough: first, “greening and intelligentization” as the foundation—through a cleaner energy structure and digitalized manufacturing processes, cost and efficiency advantages on the production side can be achieved; second, “high-end and brand-oriented products” as the engine—through material innovation, design empowerment, and brand building, the value chain can be climbed; third, “industrial chain extension and servitization” as the expansion—by extending upstream and downstream and providing integrated solutions, an industrial ecosystem can be built; fourth, “digitalization and channel transformation” as the connector—through omnichannel integration and user operation to directly reach the end market, a fundamental shift from “manufacturing products” to “creating value” and “leading demand” can be realized.