老年教育线上课程同质化困境与破解路径——基于四平台比较的实证研究

Homogeneity Dilemma in Elderly Education Online Courses—Differentiation Strategies from a Four-Platform Comparative Empirical Study

摘要: 随着近年我国人口老龄化进程加快，老年线上教育随之蓬勃发展。本研究挑选四个具有代表性的老年教育线上课程平台进行深入分析。研究发现，老年教育线上课程高度集中于健康养生与文化艺术类课程，生活休闲和技能提升类课程不足。究其原因，在于现有研究中针对老年人教育需求的研究不足，同时平台运营策略及资源分配过于看重市场反馈。为了改变这一情况，老年教育线上课程需深入调研老年教育需求，优化课程评价与反馈体系；同时深入挖掘地域文化资源、精细划分兴趣领域、加强多方协同合作，推动老年教育线上课程向差异化方向发展，全面满足老年群体多样化的学习需求。

Abstract: With the acceleration of China’s population aging process in recent years, online education tailored to senior citizens has witnessed prosperous development. This study conducts an in-depth analysis of four representative platforms offering virtual courses for elderly learners. Findings reveal a pronounced concentration of curricula within health preservation and cultural arts domains, whereas lifestyle enrichment and skill enhancement modules remain underdeveloped. The underlying reasons lie in both the scarcity of dedicated research on geriatric educational demands and platform operational strategies prioritizing market-driven resource allocation. To address this imbalance, it is imperative to implement systematic investigations into senior learning needs, refine course evaluation mechanisms, leverage regional cultural resources, establish nuanced interest categorizations, and strengthen multi-stakeholder collaborations. Such measures aim to diversify online curriculum offerings and comprehensively fulfill the heterogeneous learning requirements of the aging population.