基于活动理论的AIGC观展交互设计研究——以“趣迹”APP为例

Research on AIGC Exhibition Interaction Design Based on Activity Theory—Taking “Quji” APP as an Example

摘要: 青年群体在各类展览的参观过程中，普遍面临“看不懂”“没意思”与“留不住”的体验断层，严重制约了展览内容的传播效能。文章引入活动理论与数字叙事视角，针对观展交互中的主体能力不足与工具效能滞后等矛盾，构建了AIGC赋能下的交互系统模型。在此基础上，设计了“趣迹”App：利用计算机视觉与大语言模型技术，将晦涩的展品信息实时转化为通俗的知识卡片，降低认知门槛；通过语音合成技术赋予展品拟人化角色，以第一人称叙事重塑交互规则，增强情感共鸣；引入视觉隐喻与收藏机制，将碎片化的观展体验整合为可流动的数字记忆。设计方案通过多模态技术的介入，有效优化了从感知到记忆的观展全流程，为展览场景的活态传承提供了新的实践路径。

Abstract: During visits to various exhibitions, young groups generally face experiential disconnects characterized by “incomprehension”, “lack of interest”, and “inability to retain memories”, which severely restrict the dissemination efficiency of exhibition content. This paper introduces the perspectives of Activity Theory and Digital Storytelling to address contradictions such as insufficient subject capabilities and lagging tool efficacy in exhibition interactions, constructing an interaction system model empowered by AIGC. On this basis, the “Quji” App was designed: it utilizes computer vision and large language model technologies to translate obscure exhibit information into accessible knowledge cards in real-time, thereby lowering the cognitive threshold; it endows exhibits with anthropomorphic roles through speech synthesis technology, reshaping interaction rules with first-person narratives to enhance emotional resonance; and it introduces visual metaphors and collection mechanisms to integrate fragmented exhibition experiences into fluid digital memories. By intervening with multimodal technologies, this design scheme effectively optimizes the entire exhibition process from perception to memory, providing a new practical path for the living inheritance of exhibition scenes.