民族地区旅游职业农民知识吸收能力影响因素研究

Research on Influencing Factors of Knowledge Absorptive Capacity among Tourism Professional Farmers in Ethnic Areas

摘要: 当前我国脱贫攻坚战已取得全面胜利，但民族地区乡村振兴仍是实现乡村全面振兴的重点和难点。本研究采用扎根理论与实证分析相结合的方法，以广西桂林阳朔县福利镇与贵州黔东南侗族自治州黎平县肇兴侗寨为调查地，对657份有效问卷进行多元线性回归分析，发现学习投入、渠道丰富性、自我效能及榜样示范是影响旅游职业农民知识吸收能力的关键因素。研究结论为提升旅游职业农民知识吸收能力提供了理论依据和实践指导。

Abstract: While China has achieved comprehensive success in poverty alleviation, rural revitalization in ethnic regions remains a critical and challenging task. This study employs a mixed-methods approach integrating grounded theory and empirical analysis, focusing on Fuli Town in Yangshuo County (Guangxi) and Zhaoxing Dong Village in Liping County (Guizhou) as research sites, analyzes 657 valid questionnaires through multiple linear regression analysis, identifies four key factors influencing the knowledge absorptive capacity of tourism professional farmers: learning engagement, channel richness, self-efficacy, and role model demonstration. The findings provide theoretical foundations and practical guidance for enhancing the knowledge absorptive capacity of tourism professional farmers.