政府视角下AI驱动的文化消费行为分析与文化产业供给侧改革研究

Analysis of AI-Driven Cultural Consumption Behavior and Supply-Side Reform of the Cultural Industry from the Perspective of Government

摘要: 为解决AI驱动下文化消费新趋势与传统文化产业供给体系之间的矛盾，本研究从政府治理视角出发，通过梳理文献的最新阐释，同时举例产业发展的最新情况，系统剖析了文化产业在生产效率、业态结构及制度供给层面的核心矛盾。研究发现，政府可通过宏观层面的强化公共基础设施、搭建融合创新平台与完善动态治理机制，以及微观层面的提供轻量化工具包、推动资源智能匹配及优化合规服务供给，有效降低企业制度性交易成本，激发创新活力。研究结论认为，构建以政府为主导的“政策–市场–技术”协同机制，是实现文化供给与AI驱动消费需求动态匹配、推动文化产业高质量发展的关键路径。

Abstract: To address the conflict between the new cultural consumption trends driven by Artificial Intelligence (AI) and the traditional cultural industry supply system, this study adopts a government governance perspective. By reviewing the latest interpretations in the literature and illustrating the most recent developments in industrial practice, this research systematically analyzes the core conflicts within the cultural industry across three levels: production efficiency, industry structure, and institutional supply. The findings suggest that the government can effectively lower institutional transaction costs for enterprises and stimulate innovation vitality through both macro-level measures (including strengthening public infrastructure, establishing integrated innovation platforms, and perfecting dynamic governance mechanisms) and micro-level measures (involving providing lightweight toolkits, promoting intelligent resource matching, and optimizing compliance service provision). The study concludes that establishing a “Policy-Market-Technology” collaborative mechanism, spearheaded by the government, is the key pathway to achieving a dynamic match between cultural supply and AI-driven consumer demand, thereby promoting the high-quality development of the cultural industry.