数字化转型背景下的企业运营模式创新研究

Research on Enterprise Operating Model Innovation in the Context of Digital Transformation

摘要: 在数字化转型加速推进的背景下，企业传统运营模式面临系统性失效。本文从系统论视角出发，借鉴价值导向型组织的十二要素运营体系，构建数字化转型驱动的企业运营模式创新概念模型。研究指出，数字化转型可通过技术能力平台化、数据要素高效流动与组织边界柔性化三类机制，协同重塑价值创造、组织结构与运营执行三个维度，进而形成以敏捷响应、数据驱动决策与生态协同为特征的新型运营模式。进一步地，本文讨论不同行业特性、企业规模与生命周期阶段对要素重构优先级的影响，并提出“诊断–排序–迭代实施”的落地路径与管理建议。研究强调，运营模式创新并非单纯的技术升级，而是组织系统的整体性变革，需要推动关键要素协同演化，才能将数字化战略持续转化为运营绩效。

Abstract: Against the backdrop of accelerating digital transformation, traditional enterprise operating models are increasingly misaligned with the requirements of agility, data-driven decision-making, and ecosystem collaboration. Drawing on systems theory and the “Organize to Value” (O2V) 12-element operating-model framework, this study develops a conceptual model of operating-model innovation driven by digital transformation. We argue that digital transformation reshapes three core dimensions—Value creation, organizational structure, and operational execution—This will further form a new operational model characterized by agile responses, data-driven decision-making, and ecosystem collaboration. In addition, we discuss how industry characteristics, firm size, and lifecycle stage condition the prioritization and sequencing of element redesign, and propose a practical “diagnose–prioritize–iterate” implementation logic. The study highlights that operating-model innovation is not merely a technology upgrade, but a system-level organizational transformation that requires the co-evolution of all 12 elements to convert digital strategy into sustained operational performance.