传统文化融入高职《新媒体运营》课程的研究与实践

Research and Practice of Integrating Traditional Culture into the “New Media Operations” Course in Higher Vocational Colleges

摘要: 在“大思政”教育背景与文化强国建设需求下，高职《新媒体运营》课程作为核心实践课程，需承担起技术技能培养与文化传承的双重使命。本文基于体验式学习理论与探究性教学模式，结合高职教育特点与新媒体行业需求，从“课程内容优化、课程思政更新、课程评价丰富”三大维度，构建中华优秀传统文化融入《新媒体运营》课程的实践路径。通过实证研究验证，该路径可有效提升学生的文化素养、专业实践能力与价值认同，为高职新闻出版类专业课程与中华优秀传统文化的深度融合提供可复制、可推广的参考方案。

Abstract: Under the backdrop of “holistic ideological and political education” and the requirements for building a culturally strong nation, the “New Media Operations” course in higher vocational education, as a core practical course, must undertake the dual mission of technical skill development and cultural inheritance. Based on experiential learning theory and an inquiry-based teaching model, this paper integrates the characteristics of higher vocational education with the demands of the new media industry, this paper constructs practical pathways for integrating excellent traditional Chinese culture into the “New Media Operations” course from three dimensions: “course content optimization, ideological and political education renewal, and course evaluation enrichment”. Empirical research verifies that these pathways can effectively enhance students’ cultural literacy, professional practical skills, and value identification, providing a replicable and scalable reference for the deep integration of excellent traditional Chinese culture with journalism and publishing-related courses in higher vocational education.