B2B电子商务赋能制造业产业链协同的机制与路径研究——基于镇江市“四群八链”的产业链视角

Research on the Mechanism and Pathways of B2B E-Commerce Empowering the Collaborative Development of the Manufacturing Industrial Chain—From the Perspective of the Industrial Chain of “Four Clusters and Eight Chains” in Zhenjiang City

摘要: 在全球经济结构深度调整与产业变革加速的背景下，产业链协同已成为制造业高质量发展的关键。然而，对于中国众多的三线城市而言，其制造业在迈向产业链现代化过程中普遍面临协同性不强、创新动能不足、人才支撑薄弱等核心困境。本文以江苏省镇江市这一典型三线城市为案例，以其着力构建的“四群八链”现代产业体系为具体研究对象，基于能力观与交易成本理论，构建了一个“赋能机制–实现路径”的理论分析框架。研究首先系统梳理了镇江市制造业产业链的发展现状与协同困境，进而深入剖析了B2B电子商务作为一种新型数字化治理模式，如何通过信息赋能、流程赋能和生态赋能三大机制，破解产业链中的信息孤岛、流程断裂与生态松散问题。案例研究表明，针对镇江市的实际情况，B2B电子商务的赋能路径可具体化为：构建区域性工业互联网平台以实现信息整合、鼓励“链主”企业搭建垂直领域协同平台以优化业务流程，以及利用B2B平台链接全球创新资源以培育数字生态。本研究不仅深化了对B2B电子商务与产业融合微观机制的理解，也为三线城市制造业通过数字化转型实现产业链协同与高质量发展提供了理论指引和实践启示。

Abstract: In the context of profound global economic restructuring and accelerated industrial transformation, industrial chain collaboration has become crucial for the high-quality development of the manufacturing industry. However, third-tier cities in China generally face core challenges such as weak coordination, insufficient innovation momentum, and a lack of talent support in their pursuit of industrial chain modernization. This paper takes Zhenjiang City in Jiangsu Province, a typical third-tier city, as a case study, focusing specifically on its “Four Clusters and Eight Chains” modern industrial system. Based on the resource-based view and transaction cost theory, the study constructs a theoretical analysis framework of “empowerment mechanisms-implementation paths”. It first systematically reviews the development status and collaborative dilemmas of the manufacturing industrial chain in Zhenjiang. Then, it delves into how B2B e-commerce, as a new form of digital governance, can address issues of information silos, process fragmentation, and loosely-coupled ecosystems through three empowerment mechanisms: information empowerment, process empowerment, and ecosystem empowerment. The case study indicates that, tailored to Zhenjiang’s context, the empowerment paths of B2B e-commerce can be concretized as: building a regional industrial internet platform for information integration, encouraging “chain leader” enterprises to establish vertical collaboration platforms to optimize business processes, and leveraging B2B platforms to connect global innovation resources to foster a digital ecosystem. This research not only deepens the understanding of the micro-level mechanisms behind the integration of B2B e-commerce and industry but also provides theoretical guidance and practical insights for the manufacturing sector in third-tier cities to achieve industrial chain collaboration and high-quality development through digital transformation.