算法推荐视域下短视频对青年价值观培育的“机”“危”“策”

The “Opportunities”, “Risks” and “Strategies” of Short Video in Cultivating Youth Values under the Algorithm Recommendation Perspective

摘要: 随着算法推荐技术与短视频平台的深度融合，青年价值观培育面临新的机遇与挑战。本文从“机”“危”“策”三个维度展开分析：一方面，算法推荐推动知识普惠传播、精准触达青年群体，为价值观教育注入新动能；另一方面，其亦可能导致“信息茧房”、泛娱乐化倾向及意识形态渗透等风险，削弱主流价值观的培育效果。为此，提出应通过提升青年媒介素养、构建“主流价值 + 短视频语态”内容体系、健全“政府–平台–创作者”协同治理模式等策略，引导短视频在青年价值观塑造中发挥积极作用，实现技术赋能与价值引领的良性互动。

Abstract: With the deep integration of algorithm recommendation technology and short-video platforms, the cultivation of young people’s values faces new opportunities and challenges. This paper analyzes from three dimensions: “opportunities”, “risks”, and “strategies”. On the one hand, algorithm recommendation promotes the universal dissemination of knowledge and precisely reaches the youth group, injecting new energy into value education. On the other hand, it may also lead to risks such as the “information cocoon”, the trend of entertainment, and ideological infiltration, which may undermine the cultivation effect of mainstream values. Therefore, it is proposed that strategies such as enhancing young people’s media literacy, constructing a content system of “mainstream values + short-video language”, and improving the collaborative governance model of “government-platform-creator” should be adopted to guide short videos to play a positive role in shaping young people’s values and achieve a positive interaction between technological empowerment and value guidance.