以素养跃迁为导向的《文创产品设计》课程思政模式研究与实践

Research and Practice on the Ideological and Political Education Model of “Cultural and Creative Product Design” Oriented towards the Leap of Quality

摘要: 针对艺术设计类专业技能培养与价值引领方面的“二元分离”、思政教育“生硬嫁接”等共性问题，本文提出“素养跃迁”教育理念。基于布鲁姆认知目标分类学，构建文创设计人才“认知–意识–行为–价值”四层级素养跃迁模型。依托岭南醒狮文化设计项目，重构教学内容，实施双师共导的PBL全流程教学，并建立多元增值评价体系。实践显示，该模式有效消解了专业教学与思政育人的边界，显著提升了学生的认知深度、原创意识、工匠精神及家国情怀，为民办高校设计类课程思政建设提供了可复制的创新范例。

Abstract: In response to common problems such as the “binary separation” of professional skills training and value guidance in art and design disciplines, as well as the “rigid grafting” of ideological and political education, this paper proposes the “competency leap” educational concept. Based on Bloom’s taxonomy of cognitive objectives, a four-level competency leap model for cultural and creative design talents, namely “cognition-awareness-behavior-value”, is constructed. Relying on the design project of Lingnan lion dance culture, the teaching content is restructured, and a “dual-teacher co-guidance” PBL full-process teaching is implemented, along with the establishment of a multi-dimensional value-added evaluation system. The practice shows that this model effectively dissolves the boundary between professional teaching and ideological and political education, significantly enhancing students’ cognitive depth, original awareness, craftsmanship spirit, and patriotic feelings, providing a replicable innovative model for the ideological and political construction of design courses in private colleges and universities.