来桂留学生对当代中国文化认知与社交媒体文化传播现状调查研究

International Students in Guangxi: A Survey of Their Perceptions of Contemporary Chinese Culture and Social Media Cultural Dissemination Practices

摘要: 来华留学生作为中国当代文化和社会的亲历者和讲述者，在中国形象的国际传播中发挥着不可估量的作用。结合时代背景和国情教育工作的现实，本研究对广西高校留学生对中国文化的认知状况及文化传播实践的现状进行问卷调查。调查结果表明，来桂留学生对传统和民族节日、地方特色饮食、国货品牌等具象文化元素的接受度较高，而对哲学思想、社会价值观等抽象理念的理解则相对薄弱；尽管大多数留学生表现出积极的中华文化传播意愿，但他们常常面临语言与文化差异、内容创作困难及社交媒体平台限制等方面的挑战。本研究基于实证调查结果，建议加强留学生文化类课程与国情教育融合建设，支持和引导社会主义先进文化的传播，提升来桂留学生在东盟国家及地区的文化传播效能。研究为优化文化课程建设、提升面向留学生群体的文化传播策略提供了有价值的数据支持与实践建议。

Abstract: International students in China, as both witnesses and storytellers of contemporary Chinese culture and society, play an invaluable role in the international dissemination of China’s image. Considering the current context and the realities of national conditions in education, this study conducted a questionnaire survey on the understanding of Chinese culture and cultural dissemination practices among international students in Guangxi universities. The survey results show that international students in Guangxi have a high acceptance of concrete cultural elements such as traditional and ethnic festivals, local specialty foods, and domestic brands, while their understanding of abstract concepts such as philosophical thought and social values is relatively weak. Although most international students expressed a positive willingness to disseminate Chinese culture, they often face challenges such as language and cultural differences, difficulties in content creation, and limitations of social media platforms. Based on the empirical survey results, this study suggests strengthening the integration of cultural courses and national conditions education for international students, supporting and guiding the dissemination of advanced socialist culture, and enhancing the effectiveness of cultural dissemination by international students from Guangxi in ASEAN countries and regions. This research provides valuable data support and practical suggestions for optimizing cultural curriculum development and improving cultural dissemination strategies targeting international students.