多模态话语分析视角下《罗小黑战记2》中的“和合”中国价值观

A Multi-Modal Discourse Analysis of Chinese Value “Hehe” in The Legend of Hei 2

摘要: 《罗小黑战记2》作为2025年的现象级国产动画电影，具有显著的国际传播影响力与文化感染力。本研究旨在探究《罗小黑战记2》对“和合”中国传统价值观的当代意义的构建与表达策略。基于Kress和van Leeuwen的视觉语法理论，本文从再现意义、互动意义、构图意义三个维度进行多模态话语分析。结果表明，影片通过视觉、听觉和语言多模态符号资源的协同作用，将“和合”这一抽象文化概念融入情感叙事与视听表达，实现了当代中国价值观与电影审美的有机融合，让文化输出成为一种沉浸式体验。对《罗小黑战记2》的多模态话语分析，为“讲好中国故事”提供了有效的实践范本，让文化“软传播”超越符号堆砌，触及观众的情感认知，展现出当代中国价值观在跨文化语境中有效传播的可行路径。

Abstract: The Legend of Hei 2, as a phenomenal domestic animated film in 2025, has demonstrated significant international reach and cultural resonance. This study aims to examine how the film constructs and conveys the traditional Chinese values “Hehe” (Harmony and Integration) in the contemporary context. Based on the visual grammar theory developed by Kress and van Leeuwen, this study conducted a multi-modal discourse analysis from three dimensions: representational meaning, interactive meaning, and compositional meaning. The findings reveal that through the cooperative interaction of visual, auditory and linguistic modalities, the film integrates the abstract concept of “Hehe” into emotion-loaded narration and audiovisual expression, hence achieving the organic fusion of contemporary Chinese values and cinematic aesthetics. It sophisticatedly transforms the Chinese values dissemination into an immersive experience. The multi-modal discourse analysis of The Legend of Hei 2 provides an effective model for communicating the Chinese stories well. It takes cross-cultural communication of Chinese values beyond merely displaying cultural symbols, reaching into the audience’s heart with emotional engagement, and providing a feasible pathway for the effective cross-cultural transmission of contemporary Chinese values.