众包创新社区用户反馈对创意贡献的影响机制——以LEGO IDEAS为例
The Influence Mechanism of User Feedback on Creative Contribution in Crowdsourcing Innovation Communities—A Case Study of LEGO IDEAS
摘要: 众包创新社区作为企业与用户协同参与产品开发与价值创造的网络平台，正逐步演变为一种基于网络化协作与开放式创新深度融合的创新范式。但目前众包创新社区实践中还存在用户参与度低、高价值创意缺乏等突出问题，而用户反馈作为众包创新社区中关系互动的重要因素，对激发用户参与意愿与提升创意贡献具有重要作用。本文结合社会认知理论和社会交换理论，构建众包创新社区用户反馈对其创意贡献的影响理论模型，以LEGO IDEAS为例开展实证研究。结果表明：用户的社交反馈、知识反馈和情感反馈均对创意贡献产生显著正向影响；用户经验正向调节用户知识反馈、情感反馈与创意贡献的关系，而对社交反馈与创意贡献的关系起负向调节作用。研究成果对于完善众包创新相关理论、激发社区用户参与活力与促进众包创新社区健康发展具有借鉴意义。
Abstract: Crowdsourced innovation communities, as networked platforms enabling collaborative participation between enterprises and users in product development and value creation, are gradually evolving into an innovation paradigm deeply integrated with networked collaboration and open innovation. However, current practices in such communities still face prominent issues such as low user participation and a lack of high-value ideas. As a key factor in relational interactions within these communities, user feedback plays a significant role in stimulating users’ willingness to participate and enhancing their creative contributions. Based on social cognitive theory and social exchange theory, this study develops a theoretical model to examine the impact of user feedback on creative contribution in crowdsourced innovation communities, with an empirical investigation conducted using LEGO IDEAS as a case study. The results indicate that social feedback, knowledge feedback, and emotional feedback all have significant positive effects on creative contribution. User experience positively moderates the relationships between knowledge feedback, emotional feedback, and creative contribution, whereas it negatively moderates the relationship between social feedback and creative contribution. The findings provide theoretical insights for refining innovation-related theories in crowdsourcing, stimulating user engagement, and promoting the healthy development of crowdsourced innovation communities.
文章引用：李亚丽. 众包创新社区用户反馈对创意贡献的影响机制——以LEGO IDEAS为例[J]. 电子商务评论, 2026, 15(1): 700-712. https://doi.org/10.12677/ecl.2026.151086

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