基于OBE理念的“四维融合”教学模式在旅游电子商务课程中的实践探索

The Practical Exploration of the “Four-Dimensional Integration” Teaching Model Based on the OBE Concept in the Tourism E-Commerce Course

摘要: 《旅游电子商务》是应用型高校旅游与电子商务交叉领域的重要课程，为培养当代大学生经世济民的思想意识，课程以成果导向教育(OBE)理念为指导，构建了以企业案例锚定经世视野、以成功榜样牢铸社会责任、以数字技术赋能强化中华文脉传承理念、以乡村振兴项目实践培育服务地方思想的“四维融合”教学模式。课程通过融合企业案例、成功榜样、数字赋能和乡村振兴服务系列教学改革实践，引导学生在“认知深化–情感认同–实践养成”路径中逐步形成经世济民的思想观念，实现浸润式育人目标。本课程教学改革有效激发了学生的学习主动性与社会责任感，获得学生、教学督导及同行专家的广泛好评，并成功带动300余名学生积极投身乡村振兴服务实践。“四维融合”教学模式不仅切实提升了学生的综合素质与服务地方能力，也为高校旅游电子商务类课程的教学创新提供借鉴。

Abstract: “Tourism E-commerce” is an important course in the interdisciplinary field of tourism and e-commerce at applied universities. To cultivate contemporary college students’ awareness of serving the country and benefiting the people, this course is guided by the concept of Outcome-Based Education (OBE), and has constructed a “four-dimensional integration” teaching model that anchors the perspective of serving the country with enterprise cases, molds social responsibility with successful role models, enhances the inheritance of Chinese culture with digital technology, and cultivates the idea of serving the local area through rural revitalization projects. Through the integration of enterprise cases, successful role models, digital empowerment, and rural revitalization service series of teaching reform practices, the course guides students to gradually form the idea of serving the country and benefiting the people along the path of “cognitive deepening-emotional identification-practical cultivation”, achieving the goal of immersive education. This course teaching reform effectively stimulated students’ learning initiative and sense of social responsibility, received wide acclaim from students, teaching supervisors, and peer experts, and successfully motivated over 300 students to actively engage in rural revitalization service practices. The “four-dimensional integration” teaching model not only effectively enhanced students’ comprehensive qualities and service capabilities for the local area, but also provided a reference for the teaching innovation of tourism e-commerce courses in universities.